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The Whole Brain Vision Program

 

Having an inspiring business vision is a core requirement in the best of times but when there is a recession the need for a shared vision is even more critical.

 

 A truly great vision statement is concise, energizing, highly focused.  It pulls you in emotionally, is vibrant, bold, audacious and simple, yet strategically sound.  The greatest vision statements convey the vision in such a way that the employees carry around a clear, compelling image in their heads; it paints a picture with words.   

 

 

Employees going through a recession have a very strong need for a vision that will renew their spirit and give them courage, a sense of purpose and direction and the compelling desire to deliver spectacular performance.  They need images of a bright and prosperous future.

Yesterday’s vision hanging on the wall will not achieve this

 

3-Part Whole Brain Vision Program

Formulate a Whole Brain Vision that will  positively impact productivity and profit.       
3-Day Offsite Seminar

Communicate this vision using Vision Marketing 2.0
so that it becomes everyone’s dream and is not just a poster on the wall.
Customized to align with organization’s  structure and logistics.

Operationalize the vision by putting metrics  to the dream  
so that it is the operational driving force of the company. 
Customized to align with organization’s   structure and measurement tracking system

 

Part 1.  Whole Brain Vision Formulation Process:

3-Day Offsite Seminar

 

Formulating a great vision is a whole brain process which makes use of information from both sides of the brain – the left brain and the right brain.  This means it is a process that is:    

 logical and emotional

           quantitative and qualitative,

                      structured and creative

                                literal and lateral

                                      includes facts and intuition

                                                   details and imagination  

 

The proprietary tools and techniques used in the facilitation of this seminar are designed to make vision visual and visceral.  The seminar is packed with compelling visual cues, metaphors, case studies and business stories. 

The articulation of a vision can be used in two ways:  As the first step in the development of an organizational strategy.  Or as a stand-alone process used in transition management, mergers and acquisitions, culture change, or planning sessions for the launch of a new project. 

Deliverables of the Whole Brain Vision Formulation Process

The result of this remarkable process is commercially relevant and emotionally inspiring shared vision that has the capacity to take the company through the recession and build a strong foundation for sustainable growth.  The process also offers these deliverables:

An aligned executive team, with a guiding vision
A vision that will ensure the organization takes a transformational and relevant leap into the future
A vision story that each executive can tell in a consistent way
A clear direction for all decision-making
Agreement on the company’s unique competitive edge
Alignment of vision with brand
A plan of action for an engaging communication of the vision and mission enterprise wide
A plan of action for operationalizing the vision
Commitment to a quick-win goal that will start the journey and make a dramatic impact
Commitment to roles and responsibilities for the next steps
Commitment to a timeline.